Google Ads works on a pay-per-click (PPC) model where advertisers bid on keywords to display their ads on Google’s search results and partner websites. When users search for those keywords, relevant ads are shown, and advertisers pay when their ad is clicked.

The cost of advertising on Google Ads varies based on factors like the competitiveness of keywords, your industry, target audience, and your budget. You set a budget for your campaigns and can adjust it at any time.

Keyword selection involves researching terms your potential customers are likely to use when searching for products or services like yours. Google’s Keyword Planner tool can help identify relevant keywords and estimate their search volume and competitiveness.

Ad extensions are additional pieces of information that enhance your ads, providing more value to users. They can include things like phone numbers, site links, location information, and more, making your ad more informative and clickable.

Google Ads provides various metrics to measure the performance of your campaigns, such as clicks, impressions, conversions, click-through rate (CTR), conversion rate, and return on investment (ROI). You can track these metrics in your Google Ads account dashboard or through Google Analytics.

Optimization involves continuously monitoring and adjusting your campaigns to improve performance. This includes refining keywords, ad copy, targeting settings, bid strategy, and landing pages based on data and insights from your campaigns.

Yes, having a dedicated landing page that is relevant to your ad’s message and offers a clear call-to-action (CTA) can significantly improve the effectiveness of your campaigns. It helps improve user experience and increases the likelihood of conversions.

Display ads are visual ads that appear on websites within Google’s Display Network, which includes millions of sites and apps. They differ from search ads in that they are not triggered by specific search queries but rather displayed based on targeting criteria such as demographics, interests, and browsing behavior.

There are a number of variables that might affect how long it takes to receive results from Google AdWords, including your industry, the competition, your budget, and the success of your campaigns. While some companies might experience benefits right away, others might need to keep testing and optimizing in order to get the results they want. Generally speaking, you should wait to expect noticeable outcomes from your campaigns until after they have had some time to gather data and make necessary adjustments.